Billboard Painters Frame Color:Black " viewed by an estimated

" viewed by an estimated 73 million Americans

More than a century after the name brontosaurus was reclassified as apatosaurus

Firemen had to chop through the billboard which featured an ad for St

switching on the lights of the Empire State Building

Despite the avowed object of the meeting - to get money from the audience and others - there was an atmosphere of good humor and light-heartedness

Billboard Painters Frame Color:Black " viewed by an estimatedBefore billboards were produced on vinyl panels and unrolled at their intended sites, they were an art form created on the spot by sign painters. Posters like this one for the movie "Silver Streak" were created as small works of art, then taken to the site, where they were divided into small squares matching a larger grid. Painters reproduced the work a square at a time.